The following use cases address several common challenges organizations face when handling customer data, and how they are solved by a MDM solution.
Business-to-Customer Use Cases
- Merging Entity Records via Automatic, Manual, or Advanced merging methods
- Rejecting Potential Duplicates (during Clerical Review)
- Relocation of Individual Customers
- Trigger Clerical Review after Manually Editing Customer Record
- Address Validation
- Unmerging Golden Records
- Find Similar Preventing Duplicates
Business-to-Business Use Cases
- Managing B2B Contacts - Identifying and Deduplicating Contacts Within the Same Organization and Handling Contacts across Different Organizations
- Find Similar Acquisitions