ACME may want to keep two matched records as separate records under certain circumstances. In such a scenario, a data steward can determine if two or more records in a clerical review workflow should merge or stay as separate entities. As an example, Jonathan Dorthy & Jenkin Doorthy are different people but were flagged as potential duplicates due to their similar names.
These potential duplicates are displayed via a clerical review task list in Web UI, where the data steward can reject the task to keep Jonathan Dorthy & Jenkin Doorthy from merging. Once rejected, the customer records remain as separate records.