The Experian Email Validation Integration focuses on easily maintaining valid email contact data and providing an overview of email data quality through use of the Experian Data Quality asynchronous Clean Web Service (Experian). The Experian integration provides an email data quality solution that offers more than just syntax validation. Using the Experian Email Validation Integration means email account data can be checked for domain existence, malicious email addresses (like spam traps), and in some cases (e.g., Gmail) user account existence.
Whenever email data is created, imported, or updated, STEP can asynchronously validate the information in the background. Once email data has been validated, it can be assigned a quality rating so data stewards can monitor the overall email data quality. Also, email data (or groups of email data) can be manually selected and sent to Experian for validation. This can be useful when a data steward needs to revalidate email data in preparation of a task such as an email campaign.
Both STEP Workbench and Web UI support validating emails from within STEP using the Experian service, and allow for enriching email address information in STEP with this data.
The integration to Experian services is implemented via an asynchronous integration pattern, using the following STEP components:
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Experian Email Validation Configuration Object Type
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Email Revalidation Business Condition
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Experian Email Validation Processing Plugin
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Web UI Action Button to Validate Emails
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Email Component Model (featuring an Easy Setup wizard)
Note: Experian throughput limitations are described in the Experian Email Validation Execution Process topic in the Using the Experian Email Validation Integration documentation here.
Prerequisites
This functionality works with Experian Data Quality's bulk validation product known as the 'Clean Web Service Version 2.' The purpose of Clean Web Service Version 2 is to provide the ability to clean, enrich, and validate email address details quickly and accurately via a hosted service. Experian Data Quality recommends using the service regularly to ensure that your contact information is always correct and up to date.
Stibo Systems acts as reseller of Experian’s email data quality web service and customers are able to use the Experian web service for other purposes. Contact Stibo Systems to obtain login information for the Experian Data Quality self-service portal (manage.experianaperture.io), where customers can monitor their credit balance, set up an email notification, and refer to their secure tokens. Customers can access other features provided within the 'Clean Web Service Version 2' product by visiting the following link: https://www.edq.com/documentation/apis/clean-web-service/
Important: To use the Experian Email Validation Integration functionality, the Experian add-on component must be installed, and the Experian License must be obtained from Stibo Systems. For more information on licensing terms, contact Stibo Systems.