Accelerator for Retail Data Onboarding

Data Management Accelerator for Retail allows for multiple supplier-side products for one retailer-side product (buy side, sell side). In this configuration, the suppliers onboard their data. A distinction is made between the product data coming from the suppliers (which may vary from one supplier to the other) and the product data as maintained by the retailer.

Source Records

Source records are purchased products and sold products, or buy side / sell side, and other expressions.

While you may know about 'buy side product,' 'supplier product,' and 'vendor product,' a more generic naming is relevant. Product data can come from a retailer, but it can also come from a content provider (such as the GPC standard, Salsify, etc.), so the term 'source record' is used.

There are three types of product data (or 'source records').

Object	Also known as	Definition
External source record	Buy side product, supplier product, purchased product	An external source record is a product data object coming from a supplier, who would like the retailer to buy its product from a product data provider (the GPC standard, etc.), which contains quality data on products. They are external to the retailer.
Internal source record	Silver record, sell side product, sold product	Mixing the data provided by the supplier and presenting it directly to the consumer is often not enough. The retailer needs specific data to make its product sell very well. This could be: A powerful marketing text to tempt the consumer An impactful picture A convincing argument explaining why it is best to buy it from the retailer and not from a competitor, etc. The internal source record is a product data object on the retailer-side containing retailer-specific data which will also be promoted to the Golden Record.
Golden record		When there are several data sources for the same product, it is indispensable to take the best of the data and aggregate them into a read-only object. This is the role of the golden record. It is the source of truth for product data that mixes the most relevant data from the external and internal sources. Contains both buy side and sell side data. Published to the sales channels.

Object

Also known as

Definition

External source record

Buy side product, supplier product, purchased product

An external source record is a product data object coming from a supplier, who would like the retailer to buy its product from a product data provider (the GPC standard, etc.), which contains quality data on products. They are external to the retailer.

Internal source record

Silver record, sell side product, sold product

Mixing the data provided by the supplier and presenting it directly to the consumer is often not enough. The retailer needs specific data to make its product sell very well. This could be:

A powerful marketing text to tempt the consumer
An impactful picture
A convincing argument explaining why it is best to buy it from the retailer and not from a competitor, etc.

The internal source record is a product data object on the retailer-side containing retailer-specific data which will also be promoted to the Golden Record.

Golden record

When there are several data sources for the same product, it is indispensable to take the best of the data and aggregate them into a read-only object. This is the role of the golden record.

It is the source of truth for product data that mixes the most relevant data from the external and internal sources.

Contains both buy side and sell side data.
Published to the sales channels.

Onboarding Process Overview

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This quick look at the onboarding process is detailed in the next sections.