Recommended Practices to Create Channel Logo

This topic explores some of the recommended practices to create an effective channel logo that can help the channel to be identifiable easily.

In the PDX platform, the channel logo is displayed in a rectangular-shaped logo placeholder with specific dimensions. The recommended size for the logo placeholder is 320.99 pixels in width and 55.99 pixels in height, resulting in an aspect ratio of 5.741:1.

To ensure that the logo works well in the PDX user interface, it is important to follow some guidelines.

For example, a logo can consist of two parts: a favicon and a wordmark. This two-part design works well in a rectangular-shaped placeholder.

Basic logo guidelines

  • Ensure that there is no margin around the logo placeholder.

  • Avoid using a background color for the logo.

  • A vector SVG format is recommended as it can be scaled to any size without losing quality.

  • If using a PNG format, compress and resize the logo using an optimizer tool.

Wordmark guidelines

  • Select a font that is easy to read, even at smaller sizes

  • Avoid decorative or complicated fonts that are difficult to read.

  • For longer logos, it is reommended to use a rectangular shape rather than a square one

  • Ensure that there is no additional padding around the wordmark

Favicon guidelines

  • Favicon logos should be designed with simplicity in mind, as they are small and have limited space for detail.

  • There should be no padding around the Favicon

  • If the Favicon logo is square in shape, it may be centered within a square or circular shape