In both Business to Business (B2B) and Business to Customer (B2C) interactions, users will access customer relationship management (CRM) systems and Enterprise Resource Planning (ERP) systems, which often do not communicate with one another. As a result, users accessing client records will frequently face instances of insufficient, inaccurate, and/or duplicate data. Due to insufficient records or user error, users can unintentionally produce data that is unusable or causes inefficiencies. They could create or update data in the CRM system which conflicts with or duplicates data in the ERP system. This in turn results in inefficiencies which cause substantial cost overhead and creates a poor customer experience.
Through Stibo Systems' request-response based web service for golden record creation and update, users circumvent this problem. The golden record contains all the data your customers have provided by drawing information from all connected silos. When users create or update data in one silo, that data also gets added to the golden record. The user can now standardize, validate, and/or reject data based on their quality criteria, without fear of creating inconsistencies or duplicates.
For examples of golden record creation and update via web service, refer to the following topics: