Data professionals are continuously looking for new ways to use data insights to empower their business, increase pipeline, and drive efficiency across their enterprise. D&B attempts to make it easy to consume their topic-based groups, also known as data blocks. This provides opportunities to cross-sell and upsell to customers, create personalized marketing campaigns, achieve a single view of the customer, and realize cost savings.
Keep the following considerations in mind when deciding whether data blocks or an entire D&B product will best fit your implementation needs:
-
The number of D&B data elements that are relevant for your customer data
-
The cost efficiency
For more information about D&B data blocks, refer to the 'D& B Direct+ Documentation' available at https://sso.dnb.com/, which requires registration for access, and to the topic Configuring Data Blocks in the Data Integration documentation.