2025 Update Notes

Below are the update notes for the 2025 year:

May 15, 2025: New Functionality

New Q&A module for retailer agnostic content

Retailers will have the ability to create a question and answer section for records by using the Q&A module. When customers navigate to this section, they are presented with questions and informational answers. This proactively answers the most frequently asked questions, which reducing uncertainty and educates customers to help drive purchases.

Error Corrections:

  • Fixed an issue preventing the image preview in the Template editor from showing the cropped image

  • Fixed an issue preventing retailer agnostic content from being unpublished

  • Fixed an issue preventing the publication timestamp from being updated when publishing content records in bulk

  • Fixed an issue causing the content preview to momentarily show unstyled content

  • Fixed an issue preventing Templates from being flagged as invalid when the character limitation of a module component has been exceeded

Next Update Date:

The next planned update for Enhanced Content is June 4, 2025.

Future Updates

The following will be available in a future update.

  • Consumer-facing content is responsive on the Product Detail Page

  • Updated rendering for better look and feel for retailer agnostic content

Retailer agnostic content has better responsiveness on the Product Detail Page

The retailer agnostic content produced and hosted by enhanced content will become responsive, i.e. automatically adjust to the container it is embedded in on the Product Detail Page (PDP). This will ensure that the product story will retain its quality regardless of the width of the page, and prevent the need for horizontal scrolling.

Updated module rendering for a more premium look and feel

The rendering of retailer agnostic content will be updated to provide a more premium look and feel, and enable brands to leverage up to 50 percent more of the screen real estate to convey product stories, when the Product Detail Page (PDP) allows it.

April 28, 2025: New Functionality

This release includes sections on new functionality, error corrections, the next update date, and a preview of future updates.

Clearer Dynamic and Static Record Statuses

The statuses for Dynamic and Static Records have been made more clear so that users know exactly what stage of the process their records are in. This clarity in status will help with productivity and getting records to market faster. For more information, see the Dynamic Records topic and the Static Records topic.

New Channel Types Widget

The widget on the opening screen in enhanced content is now changed to a list format. This allows for an easier view of active channels in enhanced content, which enables users to navigate to the desired channel more efficiently.

New optimal display of image for Product Detail Page

Product details pages (PDP) now display images more optimally. When a new image is uploaded to the system, or an image is cropped, if it is not already registered in the system, a placeholder image displays for the record preview until it can fully render. This enables proper orientation display of the record and enables the image to render more optimally.

Error Corrections:

  • Fixed an issue in the comparison chart where the same product cannot be uploaded more than once.

  • Fixed an issue where you can no longer publish a record that had no products assigned to it.

Next Update Date:

The next planned update for Enhanced Content is May 14, 2025.

Future Updates

The following will be available in a future update.

  • Ability to create a Question and Answer module

Question and Answer module for retailer agnostic content

Retailers will have the ability to create a question and answer section for records by using the Q&A module. When customers navigate to this section, they are presented with questions and informational answers.

March 20, 2025: New Functionality

Important: The release originally scheduled for March 17th, has been rescheduled to March 20th. Ensuring the highest quality is our top priority, and we have worked diligently to meet the necessary test coverage before moving forward. We appreciate your patience and understanding and are excited to bring you the new version soon. Thank you for your continued support.

  • Users can use hotspots in retailer agnostic content

  • Users can identify gaps in enhanced content

Hotspot Module for retailer agnostic content

The Hotspot module is now available for retail agnostic content. In this module, hotspots transform static images into interactive elements where retailers can add a number of spots to overlay the image that provide additional information. When customers interact with these spots, they are presented with the additional information. The hotspot module can direct users' attention to specific details that might otherwise be overlooked, and it provides a way to give more information to the user without taking up more screen space.

Insights into gaps in enhanced content coverage

Retailers can now identify gaps in their enhanced content, enabling them to focus on filling out missing information. Products that provide full information to customers lead to higher sales rates and better product visibility.

Error Corrections:

  • Fixed an issue preventing users from selecting the attribute to map using mentions.

  • Fixed an issue preventing users from selecting products to add to the comparison chart module.

  • Fixed an issue preventing the preview Static Records from accurately reflecting the applied cropping.

  • Fixed an issue preventing users from accessing the Content Record Details page.

Next Update Date:

The next planned update for Enhanced Content is April 2, 2025.

Future Updates

We are currently hard at work planning projects for Enhanced Content.

February 19, 2025: New Functionality

  • A module that supports videos can now be used in retailer agnostic content

  • A module that supports image carousels is now available in retailer agnostic content

Videos available for retailer agnostic content

Retailers can now map or upload MP4 videos in retailer agnostic channels. Additionally, retailers can also choose the preview image that displays before the video is played, ensuring that the image is attention-grabbing. Videos help show a product in action and let consumers see exactly how a product works or what benefits it provides. Videos allow for better connections to products and, as a result, better sales.

Image Carousels available for retailer agnostic content

A module that supports image carousels is now available for retailer agnostic content. For each image in the carousel, retailers can provide a title, slide description, and image keywords. Image carousels can help retailers show customers different product views and angles, product variations, product highlights, etc. This engagement with customers helps with product sales.

Error Corrections:

  • Fixed an issue causing old images to persist when the image mapping is updated

  • Fixed an issue preventing mapped mandatory fields from being perceived as populated

  • Fixed an issue preventing changes to the products included in the comparison chart from being flagged as an update of the content record

  • Fixed an issue causing cropping of an image to permanently flag the content record as updated

  • Fixed an issue causing the comparison chart to become invalid post initial publication

  • Fixed an issue causing slow page load times when interacting with dashboard widgets

Next Update Date:

The next planned update for Enhanced Content is March 17, 2025.

Future Updates

The following will be available in a future update.

  • Ability to use hotspots in retailer agnostic content

  • Ability to identify gaps in enhanced content

Hotspot Module for retailer agnostic content

Retailers will be able to display an image with a number of spots that overlay the image to provide additional information. When customers interact with these spots, they are presented with the additional information.

Insights into gaps in enhanced content coverage

Retailers will be able to distinguish gaps in their enhanced content, enabling them to focus on filling out missing information. Products that provide full information to customers lead to higher sales rates.

February 5, 2025: New Functionality

Note: This release was originally scheduled for January 29, but was rescheduled to Wednesday, February 5. This was to ensure that all necessary testing was met before moving forward. Ensuring the highest quality is our top priority, and we appreciate your patience and understanding.

Using Master Data image keywords in Templates

It is now possible to use image keywords stored as composite sub-attributes to populate image keywords in Amazon channels. Users no longer need to enter keywords in manually, saving time when creating Templates and fine-tuning Dynamic Records, ultimately, speeding up the time to market.

Error Corrections:

  • Fixed an issue that prevents attribute mapping in fields that also contain static text.

Next Update Date:

The next planned update for Enhanced Content is February 19, 2025.

Future Updates

The following will be available in a future update.

  • Ability to use video assets in retailer agnostic content

  • Ability to use image carousels in retailer agnostic content

Using videos in retailer agnostic content

Brands will be able to leverage video assets in retailer agnostic content.

Using image carousels in retailer agnostic content

Users will be able to use image carousels when producing retailer agnostic content.

January 13, 2025: New Functionality

  • Retailer agnostic content availability

Retailer agnostic content availability for distribution

The enhanced content URL is now available for wide distribution to your retail partners through Product Data Exchange Configured Channels and the Digital Catalog. Talk to your Product Data Exchange expert for setup and more information.

Explore further by clicking the video below. If it does not play as expected or you want to see more videos, you can explore all our Product Updates videos on YouTube or within our Product Updates page on our corporate website.

Error Corrections

  • Fixed an issue that prevented users from navigating to a filtered list of Dynamic Records using the dashboard chart.

  • Fixed an issue that prevented users from unlinking module components in a Template.

Next Update Date

The next planned update for Enhanced Content is January 29, 2025.

Future Updates

The following will be available in a future update.

  • Ability to use master data image keywords in Templates

  • Ability to use video assets in retailer agnostic content

Using Master Data image keywords

Image keywords stored as metadata attribute values on either target asset objects or asset references will be able to be used to populate image keywords in Amazon channels.

Using videos in retailer agnostic content

Brands will be able to leverage video assets in retailer agnostic content.